How companies are giving unlimited words generation plan?

I am just wondering, how companies like anyword or copyai are offering unlimited work generation plans to their customers.
Any idea?

Usually it’s an upfront investment by a backer of the company in order to gain market share, so a price is placed on what market share is worth and investment brought in to cover that for 6, 12, 24 months.

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But, that business model may soon be coming to an end: