Why there are so many copywriting tools for several months now?

Hello! AI copywriting tools like Jasper, CopyAi, Frase, Rytr, etc. have mushroomed in the past few months. These now offer numerous applications, some at very low prices. I wonder how that works. What is the reason for this? Do they all use the GPT-3 language model? Or on which models are they based?

It’s low hanging fruit. We’re in the hype phase of a new technology being adopted.

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