How to prompt GPT3 to generate Pain-Agitate-Solution text

Prompting
1

Hi,

I want to be able to describe a product/service and GPT3 will return 3 paragraphs in this format…

Pain:
Agitate:
Solution

Example:

Product Description: We help business owners find vetted freelance talent.

GPT3 Output 1:

Pain: Not only is finding freelance talent a time draining, expensive task, but you also run the risk of dealing with fraud.
Agitate: We match businesses with highly tailored candidates in seconds! Meanwhile we screen out fraudulent candidates and only put you in touch with the best of the best!
Solution: Take a sneak peak at our 10 key steps that see us connect you to vetted talent.

Thanks a mil in advance!

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2

It’s almost exactly the way you put it. Here’s a preset you can use: OpenAI API

You can put in multiple examples and separate them with a # for this example. Or whatever stop sequence. The output quality depends a lot on the prompted examples. In this case, your solution sounds like a sales pitch, so it’ll also give solutions that sound like a sales pitch. Funny enough, when you made a typo in “sneak peak”, the AI will also create outputs with a typo.

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3

Thanks a mil @smuzani !

Greatly appreciated.

4

Also, is it possible for the other engines (aside from Davinci) to perform this task?

5

You can. Davinci produces the most creative outputs, but curie should be good enough. Babbage/ada is good enough to use for games. Experiment and see which works best. You can also look into fine-tuned curie, where you give it a lot more examples. For this situation, it might actually be better.

7

Here was my solution. Remember that GPT-3 was trained on several hundred lifetimes worth of text so it already knows what a PAS copy is :slight_smile:

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9

Strong disagree.

Answer the following questions:

QUESTION: What is P-A-S (pain-agitate-solution) copywriting?
ANSWER: A form of copywriting that’s thought to have originated with the cosmetic industry. It’s where a marketing copywriter would create a copy strategy where they first introduce the problem, agitate or exaggerate it, and then offer their product as the solution.

QUESTION: What is the psychological theory behind PAS?
ANSWER: The theory behind PAS is that “sometimes we experience pain but we don’t know what the source of the pain is. When marketers can identify or create a problem without necessarily providing an answer, they tap into that very visceral instinct to solve problems.”

It is clear to me that GPT-3 has some conceptual understanding of PAS, not just a definition as you suggest. Essentially, GPT-3 has the human equivalent of a mental model.

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