OpenAI (now ClosedAI thanks to micro$oft) is maybe entering the market universe like all other big companies.
They need to announce updates once in a while to keep investors interested. Even those not yet ready to release.
“Today we are releasing this great product called ABC!”
“Nice! Where is it?”
“In our labs…”
This is what Google is doing since their desperate move to make their own A.I. Announcing promises, or even fakes, to keep investors with them.
I hope Sam could make it better, releasing products other than promises. 
I don’t even know if that ChatGPT omni 4o assistant could be used massively without overload.