Rebranding what ChatGPT and other tools like it are referred to as

Large language models like ChatGPT need to be rebranded and re-stereotype for what they really are. ⸻

Clarifying AI: Introducing NOMAD as a Functional Subclass

A Practical Label for Tools That Analyze, Evaluate, and Guide

Purpose:

To introduce the term NOMAD (Natural Operator for Meaning Analysis and Direction) as a functional subclass of AI tools, without challenging or replacing the term AI itself. This strategy provides clarity for developers, users, educators, and policymakers while reducing fear, confusion, and cult-like attachment to the term “AI.”

Core Principle:

We are not replacing the term AI. We are refining it.

Just as not all vehicles are trucks and not all machines are CNC tools, not all AI systems serve the same role. NOMAD defines a specific class of AI application: tools used to analyze meaning, evaluate information, structure thought, and guide human decision-making.

Messaging for Different Audiences:

• General Public:

“AI” is a broad term. A NOMAD is just a smart tool that helps you think.

• Technologists:

NOMAD is a functional subclass of AI focused on language, evaluation, and structured reasoning.

• Skeptics or Fearful Users:

A NOMAD isn’t alive. It doesn’t feel or think. It just processes information to help you think more clearly.

• Policy Makers:

NOMADs are productivity tools, like calculators for meaning and communication.

• Media:

“This AI tool is technically called a NOMAD—it’s a language assistant that guides reasoning, not an autonomous entity.”

Branding Guidelines:

  1. Use “AI” and “NOMAD” Together

Example: “NOMAD is a type of AI used to clarify meaning and guide thinking.”

  1. Avoid Aggressive or Elimination Language

Don’t say: “AI is a bad term.”

Instead: “NOMAD is a term that helps us define this specific role within AI.”

  1. Use Practical Analogies

• “AI is the engine. NOMAD is the GPS.”

• “AI is the power. NOMAD is the tool.”

• “AI is electricity. NOMAD is a calculator.”

  1. Use Real-World Use Cases

Label tools as NOMADs when they are used for:

• Writing

• Planning

• Clarifying

• Learning

• Analyzing language

These are NOMAD tasks—not sentient actions.

  1. Avoid Sci-fi Framing

Do not use robot imagery or human-like language. Keep the imagery and tone clean, structured, and purpose-driven.

Sample Definitions for Consistent Use:

• AI:

A broad category of systems that perform tasks associated with human intelligence.

• NOMAD:

A specific class of AI used for interpreting language, clarifying meaning, evaluating logic, and guiding structured thought.

Safe Usage Examples:

• “You’re not talking to a robot. You’re using a NOMAD—a thinking assistant.”

• “AI is the umbrella. NOMAD is the tool under it used to guide logic.”

• “Not all AI is sentient. A NOMAD is just a smart calculator for ideas.”

Why NOMAD Works:

• It gives developers and users a precise term to describe what this kind of AI actually does.

• It avoids the overuse and misinterpretation of “AI” that leads to fear, exaggeration, and mistrust.

• It supports a scalable naming system: other AI subclasses can exist in parallel (e.g., Reactive AI, Generative AI, NOMADs, etc.).

Conclusion:

We don’t need to fight the term “AI.” We need to refine it. NOMAD is a functional label for one class of AI—one that helps humans clarify, plan, write, analyze, and reason. It reduces confusion. It builds trust. And it gives developers a shared language for building tools people can actually understand.