Optimization for GPT search

When searching for GPTs with a keyword matching my GPT’s name, many other GPTs are listed above mine, although they have less views and lower user ratings. Does anyone know how to “SEO”?

GPTs are ranked in the search mainly in order of ‘number of chats in the last 7 days’. There’s also currently a secondary boost you get if there is a close match with what the user has searched and your GPTs name. What search term are you optimizing for?

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Thanks! I simply search for ‘football’. My GPT’s name includes that word and used to be first or second in the result list. Now it does not appear to be among the top.