How I automated cold calls with AI

This weekend, I built an AI sales system that automates cold calls and books meetings – here’s how it works.

I combined Twilio for the phone calls, OpenAI for the speech to speech AI, and Google Calendar / Google Sheets to replace a CRM.

The result? A system built on Google Sheet that lets you upload a prospect list, provide some context and guidelines, and then let your AI agents handle the cold calls until they book meetings directly into your calendar.

You can check out the demo here: [DEMO] - Automate Outreach using OpenAI, Twilio, and Google (Sheets/Calendar) – you’ll see not only how natural the AI agents sound (thanks to OpenAI’s advanced voice mode), but also how everything from the agents to the timezone is customizable.

Please note that this isn’t a product launch - I will be testing it internally with SPAR in early Jan, and I’ll share the real results then.

That being said, if you :

  • Need this solution for yourself
  • Have questions about the code
  • Are curious about what we do at SPAR

Feel free to reach out via comment or DM.

Finally, Happy holidays and all the best for 2025!

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Hi I would be interested in using this tool, do you sell it or do you get a % of commission?

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