Does AI have a place in customer research?

I’ve done a little bit of work using GPT-3 to ‘stand-in’ as a human customer and interviewing it for insights.

So when a mate of mine started asking questions of designers via LinkedIn, and given GPT-3 has absorbed everything written by designer I figured it would make an interesting proxy.

So I tried it and wrote about it in a LinkedIn article: Using AI in customer research

See what you think!

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