There is a tremendous interest to UI apps inside ChatGPT and other LLMs. And strict moderation of these apps is crucial to make the ecosystem trusted and sustainable.
But millions of small businesses and individuals would like to have and promote their own apps to enhance engagement with their customers and personalize their experience. It’s hard for them to pass all steps from development to approval.
The problem can be solved by customization of existing apps, for example:
- A company has developed and published a customizable app to practice foreign languages.
- Any language tutor or school can offer the app to their students under their own brand, with customized link, name, description, images.
- A student clicks by the link like chatgpt.com/apps/…?c=tutor123 and connects the app.
That’s all: now the student uses the app from her/his tutor. The same flow could be applied for any SMB.
Due to MCP, it’s easy to implement:
- When the chatgpt.com/apps/… page is opened, MCP “initialize” request is sent.
- MCP response contains a title, description and images based on the link parameter.
- The user sees a customized version, and click “Connect”.
I made custdev with business partners, and they’re interested in such a solution.
Let’s discuss, how it could be implemented. It could help with app promotion and retention.