If you’re trying to increase trust, build credibility, and drive more conversions on your website, social proof tools are one of the simplest ways to do it.
Think about it — when you visit a site and see that others are actively purchasing, leaving reviews, or signing up, you’re more likely to trust that site and take action yourself. That’s the power of social proof.
In this post, you’ll discover five of the best social proof tools out there, both free and paid. Whether you’re running a Shopify store, a SaaS app, or a personal brand site, these tools help you influence visitors by showing real-time customer activity, testimonials, and more.
Let’s dive right in — and we’re starting with the two tools built to work together: WiserNotify and WiserReviews.
1. WiserNotify — Add Real-Time Proof That Builds Trust
WiserNotify is your go-to social proof and FOMO tool. It adds real-time notifications to your site that show what’s happening — who just signed up, what product was recently bought, how many people are viewing a page, and much more.
With this, you’re no longer a silent website. You’re alive, active, and trustworthy in the eyes of your visitors.
Why You’ll Love It:
- You can show recent sign-ups, purchases, reviews, or visitor counts
- It connects with 250+ platforms like Shopify, WordPress, and Zapier
- You can fully customize the notification design to match your brand
- You can A/B test notifications to see what drives the most clicks
Best For: eCommerce stores, SaaS platforms, marketers, and service providers looking to boost trust and drive more conversions.
Pricing: WiserNotify offers a free trial. Paid plans start at $16/month depending on your traffic volume.
Quick Tip: Use notifications like “Someone from New York just bought this” to add FOMO and urgency without sounding salesy.
2. WiserReviews — Collect and Showcase Reviews Effortlessly
Got happy customers? WiserReviews helps you turn their feedback into powerful social proof — through clean, beautiful testimonials, ratings, and even video reviews.
You can automatically collect reviews using email or WhatsApp, and display them anywhere on your site — homepage, product pages, or even as a floating popup.
Why You’ll Love It:
- Lets you collect text and video reviews automatically
- Makes it easy to moderate and filter fake or poor-quality reviews
- Gives you stylish review widgets to match your website design
- You can build full-page testimonial galleries or walls
- It integrates with platforms like Google, Shopify, and Facebook
Best For: Businesses that want to boost credibility and influence buyers by showing real customer feedback.
Pricing: WiserReviews has a free plan with essential features, and premium plans unlock deeper customization and automation.
Pro Tip: Add a review carousel right before your pricing section to push hesitant buyers over the edge.
3. ProveSource — Show What Customers Are Doing Right Now
Want your site to feel active and busy? ProveSource lets you show real-time customer actions — like purchases, sign-ups, and reviews — to visitors who are browsing your site.
That little pop-up showing “Lisa just bought this item” might seem small, but it does a lot to reassure people that they’re not alone.
Why You’ll Like It:
- Displays real-time activity notifications to boost engagement
- Lets you customize notification appearance and position
- Works well on both desktop and mobile
- You can set rules to target notifications to specific audiences
Best For: Online stores, coaches, and marketers who want to create a “busy store” vibe.
Pricing: ProveSource offers a free plan. Paid plans start at $29/month, depending on your usage.
Quick Idea: Try combining this with countdown timers on limited offers to drive faster actions.
4. Fomo — Make Visitors Feel Like They’re Missing Out
Fomo is one of the original FOMO (Fear of Missing Out) marketing tools. It helps create urgency by displaying live notifications of what others are doing on your site.
It’s especially helpful when you want to create a “don’t miss out” feeling, which often drives more sign-ups and purchases.
What You’ll Get:
- Live activity streams showing recent user behavior
- Slick notification templates you can fully style
- Smart automation based on user actions and triggers
- Performance analytics to help you optimize results
Best For: Websites with frequent customer activity — like online stores, event sites, or eLearning platforms.
Pricing: Fomo starts with a 7-day free trial. Paid plans begin at $25/month.
Bonus Tip: Use Fomo for webinar signups — seeing others register encourages new visitors to sign up quickly.
5. TrustPulse — Simple, Effective Social Proof for Any Site
If you want a lightweight, budget-friendly social proof tool, TrustPulse is a solid pick. It’s easy to use, doesn’t slow down your site, and still gets the job done.
You can show real-time activity like purchases, downloads, or form submissions — with very little setup.
What Makes It Work:
- You can set it up in minutes — no coding needed
- Shows real-time activity popups to build trust
- Lets you target messages by page, visitor behavior, or location
- Works well on WordPress, WooCommerce, and Shopify
Best For: Small business websites, bloggers, or solo entrepreneurs who want something simple and effective.
Pricing: There’s a free plan. Paid plans start at just $5/month.
Tip: Add TrustPulse to your landing pages and checkout flows to reduce cart abandonment.
So, Which Social Proof Tool Should You Choose?
That depends on your business goals.
- If you want a full-featured tool with real-time notifications, deep platform integrations, and strong conversion tools — start with WiserNotify.
- If you’re focused on collecting and showcasing powerful reviews to boost your reputation, go with WiserReviews.
- If you want to create a sense of action and activity without heavy lifting, ProveSource and Fomo both work well.
- If you just need something simple to test the waters, TrustPulse gives you that at a very low cost.
Final Thoughts
Social proof is no longer optional. It’s one of the easiest and most proven ways to increase conversion rates — whether you’re selling a product, service, or software.
These tools aren’t just about fancy popups. They’re about showing your potential customers that others trust you, that people are actively engaging with your brand, and that they shouldn’t wait to take action.
Start with the tool that fits your stage and scale. Test. Optimize. And let your existing customers do the convincing for you.