Here is the tl;dr of the GPT naming guidelines.
- short (appropriate for display in ChatGPT’s sidebar)
- appropriate for an app or service, not the title of a document or video
- ending with “GPT” is discouraged, but not prohibited.
- if it provides all or a subset of the functionality of an existing service, name it the same. For example if the service is called “Meowlytics” then the GPT should also be called “Meowlytics”
- if instead the GPT is providing support for the service, then consider appending to the name, e.g., “Meowlytics API Helper”
- may not use another organization’s trademark in its name or logo unless authorized to do so
- no referencing public figures, profanity, and harmful topics
- if it makes use of third-party services, for example as part of its actions, mention them in the description