With 180 million ChatGPT users and 250k Plus subscribers [source], the market seems vast. But, let’s crunch the numbers. Assuming a 10% revenue share, the theoretical upper limit for all creators if they reach every Plus user is $6 million annually. A Plausible Scenario of a Successful GPT:
- 1% of Plus users engage with one of your GPTs.
- These users are equally engaged with 5 GPTs from different creators.
OpenAI earnings per Plus user: $20 / mo
Annualized Plus revenue: $20 * 250,000 * 12 = $60 mill
Revenue share for all creators: 10% of $60 mill = $6 mill
Your final share as one of five creators used by 1% of Plus users:
$6 million / (100 * 5) = $12,000 Annually
The 10% estimation is based on my opinion, that given the resources spent are OpenAI’s and not the user’s (like an appstore), the share will be quite lower.
I wrote a bit more about what creators can get to make some money on this model, and it’s mostly going to be companies that just use GPTs for engagement with their services.