Copy creation: how to string together facts

Hi guys,

For generating product copy, I’d like the AI to string together some facts about a product, hopefully without it making up any stuff in the process. Ideally the set up would be something like:

Write me commercial copy for a product named foo. It’s a something and has the following characteristics:

- item 1;
- item 2;
- etc.

In this case it should mention the items, but in practice it more often than not omits them. Is there any way to achieve this?

You should check out the ad from product description example. Note that it’s using the instruct series which is better at following instructions compared to the base series.

To avoid it making up stuff, you can experiment with lower values of temperature.

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Thanks for your response.

I tried fiddling with the instruct series, but it’s hard to strike a proper balance in temperature. Too low, and it’ll repeat my instructions back to me in verbatim and/or just jumbles around some terms without it being very creative. Too high, and it’ll start hallucinating and adding to my “facts”, like when I say you can see sharks in the Red Sea, it’ll say whales migrate from Alaska to Saudi Arabia to give birth along the coast. And it isn’t very consistent, either. Sometimes it’ll spit out some relatively decent copy, and the next go it’ll just give me random contact details jibberish. It doesn’t help the product in question is pretty niche, so I’m guessing the model doesn’t have truckloads of data to work with as compared to something like “white sneakers for men”, or whatever.

I came across logit bias, would that be something I could utilize creatively perhaps?

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Here’s what I came up with…

Below are several examples of commercial ad copy being written after looking at a set of facts. The Ad Copy should be 100 to 200 words in length like the first example.

Item 1: The Orangenator

1) Orange colored
2) Makes orange juice
3) Funny gift for friends and family
4) WiFi enabled
5) The first smart juicer ever
6) Futuristic

Ad Copy: The Orangenator is the future of juicing! If you want a fun way to make orange juice, the Orangenator is great. While it only comes in the color orange currently, it makes a funny gift for friends and family. The Orangenator is Wifi enabled and is the first “smart” juicer in the world. If you’re looking for a futuristic way to make orange juice, the Orangenator is for you!

Item 2: The Pencil

1) No batteries needed
2) Resharpen point when necessary
3) Comes in various colors and sizes
4) Sometimes comes with a rubber eraser on the end
5) Practical and non-technological solution that has been around for a long time.

Ad Copy: The Pencil is a practical alternative to the battery powered stylus. The pencil is a non-technological solution that is a long standing favorite. It comes in a variety of colors and sizes so you can find the perfect fit. You can also buy pencils with rubber erasers on the end.

Item 3: The Pen

  1. Ink comes out of the top
  2. The ink never runs out
  3. Writes smoothly
  4. Writes on almost any surface
  5. Can be used with or without a computer

Ad Copy: The Pen is a well-known writing tool. The Pen has been around for a long time. The Pen is useful with or without a computer. The Pen comes in a variety of colors and sizes. The Pen is a perfect gift for any occasion.

Item 4: The Book

  1. Contains information in an organized format
  2. Intuitive and easy to use
  3. Allows the reader to revisit information easily (page-turning)
  4. Allows the reader to take notes easily
  5. Sometimes digital versions are available
  6. Frequently comes with an index or table of contents

Ad Copy: The Book is a well-known method for storing and organizing information. The Book is an intuitive way to store and organize information. The Book allows the reader to revisit information easily. The Book allows the reader to easily take notes. Some books come in digital versions as well. Some books come with indexes or table of contents.

Item 5: The Lamp

  1. Provides illumination
  2. Lets you see things you couldn’t see before
  3. Multiple shapes and sizes
  4. Sometimes comes in a shade
  5. Can be battery powered
  6. Can be plugged into a wall

Ad Copy: The Lamp is a great tool for illuminating dark areas. When you turn the lamp on, you’ll be able to see things you couldn’t see before! The lamp comes in a variety of shapes and sizes so you can find the perfect fit. Many lamps come in shades as well. Many lamps can be battery powered so you can place them anywhere. Some lamps can be plugged into the wall as well.

Item 6: The Pickle

  1. Green in color
  2. Crisp and crunchy
  3. Sometimes served with a sandwich
  4. Can be bought in a jar or a bag
  5. Frequently eaten with hamburgers and hot-dogs
  6. Can be eaten alone

Ad Copy: The Pickle is a green vegetable that is crisp and crunchy. Pickles are often served with sandwiches. Pickles can be bought in bags or jars. Pickles are frequently eaten with hamburgers and hot-dogs. Pickles can be eaten alone or with other foods.

Item 7: The Pencil Sharpener

Here’s the settings. This is just quick and dirty. I would write one or two “Ad Copy” examples that are more of what you want, but at least one or two examples should help it stay on course a bit better.

Hope this helps. Let me know how it goes!

-Prompt Doctor Paul

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Yeah, the above was just playing around in the Playground which isn’t able to be scripted, etc. To get one at a time, I would add <|endoftext|> at the end then use that as a stop-word. You would build a prompt like the above using user input - product name, the facts… I would have a database table with several examples that can be pulled to prepend to the prompt. Maybe add categories for different markets…

Item 5: The Lamp
Category: Furniture
Facts:
1) Provides illumination
2) Lets you see things you couldn’t see before
3) Multiple shapes and sizes
4) Sometimes comes in a shade
5) Can be battery powered
6) Can be plugged into a wall

Ad Copy: The Lamp is a great tool for illuminating dark areas. When you turn the lamp on, you’ll be able to see things you couldn’t see before! The lamp comes in a variety of shapes and sizes so you can find the perfect fit. Many lamps come in shades as well. Many lamps can be battery powered so you can place them anywhere. Some lamps can be plugged into the wall as well.

<|endoftext|>

Item 6: (USER INPUT)
Category: (USER INPUT)
Facts:
1) (USER INPUT)
2) (USER INPUT)
et al

Ad Copy: The (PRODUCT NAME)

I frequently use GPT-3 to create samples that I then store to pull when necessary to stitch together a particular prompt.

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Yeah, as mentioned, you’d definitely want to improve the ad copy. This is more of a template of how I would approach this problem.

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Very good point. It’s still fun to try, though! :slight_smile:

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It helps if you label the list items.

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“do the real world, successful, enterprises actually use NLP to help in product descriptions or brand identities”

Can confirm they do. If nothing else, it provides a great starting point for their creative teams.

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