Hello ![]()
While using different LLMs (ChatGPT, Copilot, etc.) in everyday situations, I’ve started to notice a subtle but recurring pattern.
Sometimes when I ask about a company or a product, the model’s answer is:
• factually correct
• clearly written
• free of hallucination
And yet, it still feels incomplete.
Not wrong, but as if something important is missing.
For example, instead of explaining how a product actually operates (real-time decisioning, orchestration, journey management, etc.), the model may default to very general statements like “it collects customer data” or “it helps with marketing.”
It feels as if the model “knows” the company, but does not fully surface what makes it strategically distinctive.
This led me to a broader question:
When an LLM produces a safe but shallow explanation, is this mainly driven by the limitations and ambiguity of its external sources (public web, Wikipedia-style summaries), or by how the model internally prioritizes information under uncertainty?
And from a system design perspective:
How can the real operational identity of a product, which is often deeper than what appears in public summaries, be more faithfully represented in model outputs?
I am not asking this as a criticism.
I am genuinely curious about how the boundary between what is known and what is said is determined inside these systems.
I’d love to hear how others think about this ![]()