Hello OpenAI Community,
I’m reaching out to gather insights and advice on managing the costs associated with using GPT-4o with the Assistants API in a context-heavy application. Our platform utilizes OpenAI’s GPT-4o to provide users with interactive experiences through conversations with AI-powered avatars and personalized fitness plans, similar to the functionality offered by character.ai.
Use Case
In our application, users interact with AI-powered avatars by sending messages and receiving personalized responses. These interactions are designed to accumulate in context, meaning each new message includes the entire history of the conversation. This feature significantly enhances the user experience by maintaining continuity and personalization, but it also increases our costs as the token count for context grows over time.
Additionally, we provide personalized fitness plans generated by the AI, which also contributes to the overall token usage.
Current Cost Structure
Based on OpenAI’s pricing:
- Input Tokens: $5.00 per 1M input tokens
- Output Tokens: $15.00 per 1M output tokens
Given our average user engagement:
- Text Messages: 50 messages per month
Example Calculation
For a single conversation where each new message includes all previous messages:
- Message 1: 800 context tokens
- Message 2: 1600 context tokens (800 new + 800 previous)
- Message 3: 2400 context tokens (800 new + 1600 previous)
- …
- Message 50: 40,000 context tokens (800 new * 50)
Total context tokens for 50 messages:
- 800×50×512=1,020,000800 \times \frac{50 \times 51}{2} = 1,020,000800×250×51=1,020,000 tokens
Generated tokens per message:
- 200 tokens
Total generated tokens for 50 messages:
- 50×200=10,00050 \times 200 = 10,00050×200=10,000 tokens
Total Cost per User
- Context Tokens Cost: $5.10
- Generated Tokens Cost: $0.15
Total Monthly Cost per User: $5.25
Required Revenue for Profitability
To maintain a 20% profit margin:
- Required Revenue per User: $6.56
Credit-Based Pricing Scheme
We have a pricing scheme where users are given credits in our app. Each time they speak with a chatbot or receive a personalized fitness plan, it consumes credits. Once they use their credits, they must upgrade their plan or wait until the next month for credits to replenish. Our current plan allocations are:
- Explorer Plan ($12): 94 credits
- Active Plan ($25): 195 credits
- Pro Plan ($45): 351 credits
- Elite Plan ($75): 586 credits
Questions for the Community
- Context Management: Are there strategies to efficiently manage or limit the context size without compromising the user experience?
- Cost Optimization: How can we optimize token usage to reduce costs? Any best practices for handling long-running conversations?
- User Education: Any suggestions on educating users about the impact of long conversations on costs and encouraging efficient use?
- Scaling and Pricing: How have other developers approached scaling and pricing in similar context-heavy applications?
- Pricing Estimate Accuracy: Is our current pricing estimate accurate based on the given costs and usage patterns? How would you price the credits to ensure sustainability and profitability?
We appreciate any insights, experiences, or recommendations you can share to help us manage costs while providing a high-quality user experience.
Thank you!