I’ve been using ChatGPT, along with the new ‘4o with canvas’ feature, to streamline many tasks in my marketing business, and while it has been a huge time-saver, I’ve encountered some frustrating inconsistencies that raise questions about its reliability for more complex tasks, such as deep-dive analytics and data manipulation.
For example, when I ask ChatGPT to convert a Word document to HTML—a seemingly simple and common task I use the system for—with detailed instructions (like not stripping URLs and limiting <h2> tags to a single instance), it often completely ignores these instructions.
Frequently, URLs are replaced with # placeholders, and I end up with multiple <h2> tags, despite explicitly stating not to do so. Even when I point out that URLs have been stripped and ask it to refer back to the original document, sometimes it corrects itself, but more often it reevaluates and rewrites the document, either returning the exact same information with URLs stripped out or fabricating URLs entirely.
The documents I’m working with are usually a page and a half, maybe about 150 to 200 words at the most, often much less. The URLs are definitely in the original Word document. To minimize any potential context-related issues, I also ensure that I start a new session after processing a few documents. The instructions are provided in a separate WordDoc, with each individual instruction on it’s own numbered line.
These issues are easy to spot in simple tasks, but if this level of inconsistency occurs during complex data analysis—where errors might be harder to notice—how can ChatGPT be trusted for such tasks? I’ve read articles about how it’s used for analytics, but I wonder how companies manage these kinds of errors. Are the custom built/API powered instances that much more accurate?
Given that ChatGPT sometimes fails to follow straightforward instructions like keeping URLs intact or limiting header usage, how are companies using it for complex tasks like data analysis, and what measures are in place to ensure accuracy and consistency?
I’d appreciate any insights from the community. Thanks!