How to Monetize my Custom GPT's

I have been following this thread as well. I’m finding the possible monetization of custom GPTs very hard to get my head around. I have created 6 custom GPt’s so far but I can’t seem to find a clear path to charge for these. I have explored putting them on custom websites with a subscription based access model perhaps. However this is not user friendly or easy. All this among the backdrop of the GPT store, which will not yield any significant reward for 99% of developers, as there is simply too much competition.

Any thoughts on how one might go about monetizing custom GPT’s built through openai, that might actually yield some significant revenue?


Here are some ways

You can use GPTs as a lead collection tool and upsell them additional functionality as paid in an external site. You can limit usage of GPT and monetize the usage. You can suggest affiliate links as part of your GPT response and earn affiliate income


Any info you can provide on how to go about implementing any of the possible ways you mentioned?


You can use to collect leads and limit usage of your GPT as well as collect analytics of usage. Then you can monetize usage as per your requirement

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I think there needs to be a prepaid micro payment solution.
Top up your account, put in 10$ and then you can do 1000 invocations. Something like that.
And it’s better if that prepaid account can be used for a whole library of custom GPTs, not just one.

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Yeah, OpenAI is working hard on the revenue sharing for GPT’s, in the meantime I’d just recommend working improving the quality of whatever you’re making :laughing:

If you want to control how your thing is monetized, it’s much better to use the assistant API and put it on your own website.


really? That makes no sense!

Using the API changes the economics of the whole thing because then you, the developer are paying for API usage.
It’s also changing the orchestration: your code calls the LLM; with Plugins/GPTs the LLM calls your code.
Plus you need to write a UI.

It would be better if there was an easy way to embed a (custom) GPT on a website. If it results in a new signup to ChatGPT Plus there should be an affiliate payment.

OpenAI should be open about the revenue share they have in mind instead of letting people build and then wait for the big reveal.

There should be a way for niche GPTs with low usage to also monetize. Not everything needs to compete with AI Girlfriends.


Using the API does indeed change the situation, as you will be the only one OpenAI has any obligations towards.

ChatGPT is OpenAI’s platform, where they have obligations towards both users and developers that needs to be balanced.

If you want to have full control and responsibility of the monetization aspects, I’ll still recommend using the API.


This is a very bad idea as gpt-auth appears to violate OpenAI policies.

Any developer using it puts their account at risk.

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Can you explain more about how gpt-auth violates the policies?

That is not true. Logan himself reached out to me regarding GPT Auth mentioning how it could be useful

No offense but I genuinely hope this isn’t allowed.

This is just plugins all over again. Intrusive, noisy instructions added to a GPT that inherently cannot be reliable.

Won’t be surprised to see ads soon, and then see people creating GPTs to gather leads to sell.

Why should anyone have to authenticate with a third-party provider when they have already authenticated with OpenAI? If OpenAI cannot provide these simple metrics why would they want to out-source this?

Does OpenAI seriously want people to create an account with them, pay for the service, and then have to authenticate again for each individual GPT to a separate provider?

Because, let me tell everybody who decides to do this. I would be more than happy to create GPTs just to gather leads and sell them. If you use my Workout GPT best believe your email will be blasted with cold-calls and workout-related e-mails. 10 Peloton related emails PER DAY baby

Lastly, E-Mail Addresses are considered PII. If you want to seriously consider this you need to disclose why you are collecting e-mails. Which (I am not a lawyer) could mean that you are held liable when these e-mail addresses are inevitably sold.

So, if you want to continue this, at the very least I’d recommend creating a UUID token instead of blatantly showing people’s e-mail address when you have claimed it as “authentication” but cannot control how they actually are used.


From the YouTube video on the shared site, starting at 52 s in, the model GPT using the advertised service asks the user for an email address to “authenticate” the user.

The GPT then calls an action which sends a one-time-code to the provided email address to authenticate the user.

Note: In this case the user has not entered into a separate agreement with the Plugin Builder which makes this a violation of OpenAI’s terms of service (emphasis added),

(b) Plugin Requests . The Services will send a request to your API containing information on behalf of a user of the Services (“Plugin Request”). If you have entered into a separate agreement with a user to process their information contained in a Plugin Request, then the terms of that separate agreement apply. Otherwise, you may only collect, use, store, transmit, and process Plugin Requests (i) in accordance with all applicable laws; and (ii) only as necessary to respond to or follow the instructions of the Plugin Request or to comply with applicable law. We are not responsible for any content or information from users or other Plugins that is sent to your API.

The post also claims to be able to track users’

  • Users location
  • Users device

There’s also this,

(e) Restrictions. Your API and Plugin Responses will not: (i) pose a security vulnerability or threat to our users, us, or any third party; (ii) interact with our users in a manner that is deceptive, false, misleading, or harassing; (iii) return or contain illegal, defamatory, pornographic, harmful, infringing, or otherwise objectionable content; (iv) include any malware, viruses, surveillance, or other malicious programs or code;

This statement, “I need to authenticate you for security purposes” is definitely deceptive, false, and misleading.

And tracking users’ location and device are definitely surveillance.

On the OpenAI FAQ for GPTs it says,

How are privacy and safety handled in GPTs?
Creators of GPTs cannot access user conversations with their GPTs. OpenAI has automatic systems to help ensure GPTs adhere to usage policies, preventing harmful content and impersonation. Users can report concerns for further review. For further details and updates on data privacy, please refer to OpenAI’s official Privacy Policy and Terms of Use

The website claims to track user queries,

Users of a GPT that employs gpt-auth have no idea who they’re sharing their information with. They might be okay sharing that information with the GPT builder if given the opportunity to provide informed consent—which they do not get—but would they be okay also providing their information to gpt-auth?

And I’m just taking a US-centric view towards privacy rights right now.

Let’s talk about Europe for a second…

All of this is a minefield there and neither gpt-auth or any of the builders you provide this service for have the mechanisms in place to comply with European privacy laws.

So, I don’t know what relationship or discussions you had with @logankilpatrick, but from what I have seen of gpt-auth, my reading of the terms of service and other OpenAI policies, and privacy laws, I do not see any way in which gpt-auth is on the right side of the line here.


Thanks for sharing the info. We will work on making it more evident to end user what all info is collected by GPT builder and the reason for collecting it. Will also provide a toggle for the user to allow/disallow it as per their choice

You also need to have mechanisms in place for the deletion of user data, and you and the GPT Builders need to each have privacy policies the user expressly agrees to prior to the collection of any personal data.

The users aren’t your customers and they aren’t the customers of the GPT Builders. They’re OpenAI’s customers. They’re using the service on and expecting to be covered by OpenAI’s privacy policies.

The tracking of their email address is one thing, but their IP, location, device information, and especially their prompts to the GPT is something else entirely.

As it stands there’s already a good authentication method available—OAuth. It just doesn’t play with the no-code “developer” crowd.

So, I get it—in a gold rush sell shovels—but as it stands, as currently implemented and advertised I wouldn’t touch gpt-auth with a ten-foot pole and I will continue to advise others to steer clear.

It’s an interesting idea and a slick implementation, I just don’t see how you make it in a way that complies with policy and the law.


GPTs support OAuth authentication. The end user needs to go through very clear steps if they want to use the GPT:
they need to sign up and at that point should be able to read and accept a privacy policy of the 3rd party provider of the GPT.

This is how it worked for plugins and it remains so for GPTs.
Most GPT builders didn’t implement OAuth… that’s a different story. They’re banking on revenue share or who knows what.

OpenAI is then asking the user to confirm if they want to “allow” information to be sent to the webservice endpoint of each action of a GPT.

I think the user account in the relationship between the user and OpenAI is separate from the relationship between the user and the 3rd party, the builder of the GPT.

Sign-up can be made easy on the user by allowing to sign up with Google, Microsoft, Twitter etc. accounts.

Yes, I mentioned OAuth. I’m not entirely clear what you’re trying to convey or what you’re confused about.

I think this makes sense. It’s understandable for a standalone service (or at the least a powerful API) that extends to GPTs to have a premium model which requires a subscription, and require some authentication to prove the user is a paying member.

What is being offered here is a thinly-veiled “analytics” dashboard which harvests user information for who knows what purpose, blatantly ignoring the laws and regulations that protect people. The fact that this is being advertised for “monetization” speaks enough volume of it’s true purpose.

Here’s a much better way to learn about how people use your GPT:


If you want to know how people want to use your GPT then create an Action for a survey. Gather anonymous information. You can even optionally ask for their E-Mail for the purpose of following-up.

If people get value they will give value. You do not demand value without providing it first. This is a great way to lose potential. I promise, any GPT that is instantly wall’d by demanding PII will be beaten by a GPT without such limitations.

If someone wants to be good, and profit off of GPTs, create a Survey dashboard instead of Authentication/Tracking.

This is privacy 101. If I can input whatever email I want, can I also just input any email I want to be deleted as well? Any experienced developer knows that PII management is a massive PAIN ( :rage: ).

We are not lawyers. This information is elementary. You seriously need to read PII laws of each country that GPTs can operate in first, and speak with a lawyer (or atleast some specialist/consultant) before even considering selling this as a service. By the time you have met them you will have built an impressive & user-burdening authentication system.

Unless the GPT is an extension of a third-party service (like Zapier) I do not see why a secondary auth service is necessary and why it would ever been (privately) commended by OpenAI staff.

This is quickly becoming a rabbit hole into complicated legal stuff :sweat_smile:

I think it’s worth mentioning that OpenAI staff aren’t experts in this stuff either, that’s why they have a legal department.

Interactions and posts on social media by OpenAI employees does not equal endorsement by themselves or OpenAI. :heart: