Personally, I have found myself using Google for simple lookups. Company names (so many extensions these days). Then I find myself using ChatGPT for knowledge-based questions.
Fun fact: Did you know .ai is the Internet country code top-level domain (ccTLD) for Anguilla, a British Overseas Territory in the Caribbean.)
When you’re in the right place at the right time.
I do find SEO to be a dying industry. I don’t even bother putting it on my websites. It’s just been gamified to a point of uselessness. Unfortunately the best SEO these days is astroturfing communities.
For whatever reason if “bob_is_my_uncle” says in a Reddit post that he uses “xTreme Product” and then gets 3 upvotes and a “same” from “super_ninja_turtle” it MUST be some amazing stuff.
Then, now with this sweetheart deal it will be the first result somehow “bob_my_uncle” should get a trophy for best sales representative.