TLDR: OpenAI should offer a discount for apps/websites which use GPT-3 and let’s their content to be indexed by it in exchange.
OpenAI is the first LLM service which reached the mass market, but in the coming years the market will be flooded probably.
There are speculations that LLMs might draw market share from Google and one of the consequences is that content publishers will lose visitors.
In this case, the content publishers may not be that happy to let the LLMs to scan their websites.
On the other hand, some content publishers will use OpenAI or other LLM providers.
For this reason I find it fair for content publishers to benefit from a fee discount when using OpenAI API in exchange for the content they publish.
A similar approach has Google for its transcription service.