Language models like GPT-3 could herald a new type of search engine

The way we search online hasn’t changed in decades. A new idea from Google researchers could make it more like talking to a human expert … [SNIP]… Now a team of Google researchers has published a proposal for a radical redesign that throws out the ranking approach and replaces it with a single large AI language model, such as BERT or GPT-3—or a future version of them. The idea is that instead of searching for information in a vast list of web pages, users would ask questions and have a language model trained on those pages answer them directly. The approach could change not only how search engines work, but what they do—and how we interact with them [Source]