Gross Profit Margins for SaaS businesses

Right so really what needs to be done is I need to limit my freemium basically.

Right now my subs are basically using a million tokens a month and my freemium is using 6 million.

We’re still profiting but only at 30% and I’m worried thats just not an attractive number for an investor.

We do indeed have USP’s but I want to destroy the competition entirely by being a better software and better priced. But the freemium clearly has to be limited to like one conversation per account or something. But at the same time. Based on what I’m seeing - most people who don’t use the chat bot or convert and are just trying it out, only HAVE one conversation.

The solution is still not so clear to me. Because if that 6 million tokenage itself is just driven by the app getting attention and most people having one conversation, then my freemium model no matter what causes bleed.