Posting in case others onboarding from India are hitting the same thing, and to ask for data points.
Setup: ad account created 3 September 2026, India self-serve, sole proprietorship, GST-registered. Card added, ~$100 authorisation hold appeared immediately.
Two questions:
1. Hold release window. The billing help article says this is a temporary authorisation that can stay visible for up to 7 days. For those who’ve been through it — what did you actually see? Did it drop off on its own, or only once business verification completed? Actual elapsed times would help more than the documented ceiling.
2. Business verification for non-corporate entities. The flow asks for a registered business name and registration number. An Indian sole proprietorship has no CIN — the identifiers are GSTIN and the proprietor’s PAN. Has anyone verified a proprietorship successfully, in India or elsewhere (a US sole prop, a UK sole trader)? Specifically, what went in the registration number field?
Separately: identity capture failed four times for me, including from a second device, after which the verification option disappeared from Ads Manager entirely. If you hit that — did it return on its own, or did support have to reset it?
Not looking for support here, I’ve already written to ads-support. Just trying to establish what’s normal in week one of the India rollout.
