ChatGPT Ads -> Apps Integration?

Has there been any guidance or documentation regarding Ads supporting Apps handoff?

Is the roadmap Ads → Website Links or Ads → Apps (or both)?

For example would an Expedia ad click out to their website, or can it guide the user to engaging with the app within the ChatGPT ecosystem. Seems like Ads → Apps would make a lot more sense for the ecosystem but I can’t find any documentation or statements on this.