Adding keywords in a specific article?

Hello There,

Wondering if there is a way to include keywords within an article?
I’m finding that maybe I’m not being specific enough with my questions

Example: Writing an article about xxx Hair Beauty Brush that includes the brand and how to use etc but also wanting to somehow incorporate some keywords from specific skus like Detangling brush, mini brush, xxx brush stockists all in one creative context.

The reason for wanting to add keywords is for search results that link to this article.

Any details would be greatly appreciated- tysm :slight_smile: